Contaminated Moive Signboard

I was a bit bemused to read an article that movie bosses at Warner Bros are marketing the Steven Soderbergh film 'Contagion', about a lethal airborne virus, with a living bacteria advertising board.

Some scientists were recruited to create two specially made petri dishes and a range of coloured bacteria which was installed in an abandoned shop window in Toronto. Over five days the bacteria - including penicillin, mould and pigmented bacteria - grew into the bizarre movie billboard.

What an infectious but fascinating marketing idea for this type of movie it is! Yeah right.