16 November, 2011

Big Mac Index Scam

I think the Big Mac Index has been used to compare prices across countries however Brazil currently has very high prices due to a combination of inflation and a strong economy, and this shows up glaringly in the Big Mac Index.

It has recently been reported that the Brazilian government has persuaded McDonald's to lower the price of the Big Mac (relative to other McDonald's items), so that Brazil's Big Mac Index becomes more competitive.

I believe something similar has happened in Argentina, where the Big Mac is part of the CPI and is much cheaper relative to competitors and other McDonald's items, apparently because of government intervention.