I think it's a book that discusses the re-energising of an aging brand and a study of how to focus and lead in times of difficulty for a giant company. It also is a vehicle for the founder to express his passion for the firm he created, and how that droves the decisions and growth of the company. It also seems to be a platform to discuss his regrets for some difficult decisions along the way which I wish he would have gone through in slightly more detail. However, this is a great read for someone trying to understand what makes a company beyond the numbers.
