08 January, 2014

Poor Marketing


I think this is how social media marketing can go hopelessly wrong. KFCNZ asks it's Facebook users to "Fill in the blank: In 2014 I want KFC to bring back-" and over 5200 fussy bird eaters responded, not all constructively. I idly picked up this one one that is "Decent sized pieces of chicken as opposed to the anorexic carcases being passed off as food. Add to that consistency rather than brown over done chips one minute and then the odd good batch. Keep the bloody grease to a minimum because at present some pieces you can squeeze and perform an oil change on your car. Stop trying to pass off feet, gizzards and beaks as real chicken too because that's disingenuous...".  I would suggest KFC simply ask your customers what they really think.