16 July, 2015

Unsuccessful Campaign

I think I am not really impressed with the recent road safety campaign launched by Auckland Transport and the NZ Transport Agency. This afternoon,in Quay Street, I saw a person dressed up as a peanut, dancing on the footpath right beside an intersection. The wording on his/her costume read, 'Don't pay any attention to me, focus on the road ahead' (or something similar). I believe this is completely counter-intuitive to the point of the campaign as those bizarre helper purposely distract drivers and then tell them off for looking at them. Yeah right.