Viral Marketing

Yesterday, I walked into a certain large, brightly coloured hardware store due to some gardening demand. A mother in front of me was leading a toddler by the hand. As the boy saw the logo at the entrance to the shop, he pointed and sang out, 'Bring on the weekend!' The company should know that the fortune they likely spend on advertising is well spent if it is instantly recognisable to a 2-year-old! The ad agency also gives themselves a pat on the back.