This morning I was at a Starbucks, and I said my name was 'Voldemort'. When my drink was ready, the cashier didn't say 'He-who-must-not-be-named', she just said 'Voldemort'. Then another cashier said 'you can't say his name!' Her response? 'Fear of a name only increases fear of the thing itself.' Needless to say, I was no longer disappointed.